About This Quote
Businesses that sell a service or good that was not there before they arrived are salespeople who deliver value. In other words, salespeople influence the way people buy. In the case of salespeople who deliver value, they give customers what they want, not what they need or what they think they want. Think of a salesperson who sells something you don’t need but will enjoy, such as a new car.
He has a vested interest in making you happy with your purchase and will work hard to ensure that happens. The difference between these two types of salespeople is that he delivers value to his customer that wasn’t there before he sold it to him
Source: Selling With Ease: The Four Step Sales Cycle Found In Every Successful Business Transaction
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